COMPANY DNA
Your Company Philosophy
COMPANY PHILOSOPHY SETS THE DIRECTION
The DNA of the company is what forms the foundation of the organization
It is a clearly defined and truly lived mission, values and vision that are reflected in everyday practice. It is not just a set of nice words on a poster, but a compass that guides decisions and collaboration.
That is why people from across the company are involved in creating it, so they can genuinely identify with it, understand it, and translate it into their decisions and everyday interactions.
COMPANY DNA AS THE CORPORATE STORY
COMPANY PHILOSOPHY
is a strategic document. It should be created by your strategic team together with as many frontline employees as possible. Developing a company philosophy can become a major milestone in the life of a business and often serves as a valuable team-building activity. It helps achieve alignment, increases motivation, and restores a sense of joy and enthusiasm for work.
A company philosophy consists of three parts:
COMPANY PURPOSE
What is the purpose of your company's work? What does it bring to customers, your industry, or the world? Why do you exist?
Your company purpose expresses your intention.
COMPANY VALUES
These are the principles that guide your company's everyday operations and communication. When your values are clearly defined, employees understand what matters to you and how they are expected to behave.
COMPANY VISION
This is the ambitious goal you want to fulfil as a company. What do you want to achieve, or who do you want to become? How do you want to move your industry forward?
GUIDING YOUR COMPANY THROUGH EVERY STEP OF THE PROCESS
The biggest mistake is to define a company's DNA on your own, or to approach it as a marketing exercise. Creating a company philosophy requires the involvement of your team. If the entire strategic team is not engaged, there is a real risk that others will reject it.
Together, we will:
Define a purpose, values, and vision that are truly authentic to your company.
Involve employees so they become co-creators and ambassadors of the company culture.
Find ways to translate values into concrete behaviours and processes.
Clarify how to support and develop the culture over the long term.
My role is to create an environment where people feel safe to openly share their ideas and experiences. I use facilitation methods, tools for working with values (including Richard Barrett's model), and practical experience from dozens of company projects.
The outcome of our collaboration is:
Clearly articulated purpose, values, and vision.
Shared understanding of what they mean in practice.
Stronger engagement and cohesion within the team.
Company values should never be written in isolation. Invite people to co-create the philosophy, and give them the time and space they need. If an external consultant is involved, offer full support and become an active part of the creative team. Simona Bodláková
WHY DOES IT FEEL SO HARD?
The description of the company’s vision, values, and mission invites a step beyond the familiar paths of operational thinking to look ahead, recognize opportunities, and discover new directions.
For visionaries and initiators, this way of thinking comes naturally. For those with a more pragmatic mindset, it can be a challenging exercise.
PODCASTS
WHAT CLIENTS SAY:
Simona led our strategic team with confidence and great expertise in creating our vision and strategy. She was able to build relationships with employees at all levels and perfectly interpreted the results to us, the owners. She inspired absolutely everyone involved with her approach, and we are already looking forward to further cooperation during the annual evaluations.
Jana Kremlová
Owner of ALIKA a.s.
Last year, after 24 years of our company’s existence, everyone probably felt that it was time to “clean out the closets,” give each other some “fresh energy,” make “some changes”... and at exactly the right moment, we met Simona Bodláková. I didn’t really know what to expect, so the result exceeded my expectations. It was fun, creative, demanding, inspiring... and today I can say it was also a necessary series of meetings, and we are all thrilled with the outcome. Simply put, Simona, as an excellent professional, really “took us in,” helped us with the wording and definition of our values, managed to keep us on track, and a new vision and mission were born.
Jitka Hradilová
Procurist of SATUM Česko
Working with Simona is a joy. She has the skills needed to lead full-day workshops and has excellent knowledge of corporate culture. She helped our company become aware of very important company values and mission, which moved us forward significantly. At the same time, Simona is very pleasant on a personal level, so we genuinely enjoyed the whole process.
Václav Kurel
Owner of Benefit Plus
Simona helped with a project to redefine the company philosophy, culture, and long-term strategy. The workshops she led with employees ultimately exceeded expectations in their outcomes. With her professional yet friendly approach, Simona managed to foster openness and cooperation across the entire team. Her conclusions and recommendations were highly relevant, beneficial, and significantly contributed to the successful completion of the whole project.
Simona successfully guided the non-profit organization Jahoda through a leadership transition to a new director and, in cooperation with the team and the board of directors, helped define the strategic framework and direction of the organization for the coming years. Thanks to Simona, this transformation took place professionally, flawlessly, and with a smile.
Tomáš Jindříšek, Managing Director, Digital First Marketing Group
At the end of 2019, Simona helped formulate the company vision, mission and define corporate values. Thanks to her, it was possible to genuinely involve not only the management and company owners in this process, but also employees, which is considered an absolute foundation for ensuring that the company truly lives by its values. During the Covid period, when most of the company has been working mainly from home, it became clear what a wise investment this was. Even though work is done from home, everyone is now aware of the values the company stands for together and what unites the team. Paradoxically, this has perhaps brought everyone even closer than before when working together in the offices. Simona’s services in the field of corporate culture can therefore be recommended without hesitation.
Ondřej Tyl, Managing Director Benefit Plus
FREE E-BOOK
Download a practical manual that will enable you to organize and run workshops in your company. At the end of the entire process, you will obtain a valuable document that will become an everyday tool for your managers.
